OUR ENGAGEMENTS
Three ways into the work, depending on where you are.
Each engagement has a distinct shape and purpose. They are priced transparently, scoped clearly, and always conclude with a written deliverable for you to keep.
← Back to HomeOUR APPROACH
How all our engagements are structured
Regardless of which engagement a founder chooses, the underlying approach is consistent: we prepare carefully, hold the conversation without pressure, and produce a written output that captures the thinking from the session. The differences between engagements are in scope and depth, not in the quality of attention.
We work alongside founders rather than in their place. This means we do not make decisions, produce strategies, or tell founders what to do. We create the conditions for better thinking, then document what that thinking produced. The decisions and directions remain with the founder.
Written brief exchange
Before every session, we exchange a short written description of your current situation and the question you are holding.
Structured conversation
The session follows a clear structure but adapts to what is most important in your specific situation.
Written output within five days
A structured written reflection delivered within five working days — yours to keep, share, and return to.
ENGAGEMENT 01
Early-Stage Review
A considered conversation with early-stage founders who have made a start and would appreciate a thoughtful external perspective before their next set of decisions. We spend time understanding your current picture — the problem you are working on, the shape of your early customers, the state of your working capital — without rushing to conclusions.
WHAT IS INCLUDED
- Pre-session written brief exchange
- One structured review session (typically 90 minutes)
- Written reflection: observations, questions worth sitting with, possible directions
- Working margin notes included in the written output
PROCESS STEPS
You send a written brief describing your current situation
We review and confirm the session — in person or by video call
Session held at your pace, typically 90 minutes
Written reflection delivered within five working days
Fee
MYR 2,460
ENGAGEMENT 02
Go-to-Market Thinking Engagement
Tailored support for founders working out how their offering might find its way to its first substantial group of users. We work alongside you rather than in your place, holding structured sessions to think through who the offering is for, how they currently solve the problem, and what path into the market feels both thoughtful and honest.
WHAT IS INCLUDED
- Pre-engagement written brief
- Three to four structured working sessions over four weeks
- Written go-to-market reflection and sequencing sketch
- Follow-up conversation one month after completion
PROCESS STEPS
Written brief and context-setting before we begin
Weekly working sessions over four weeks, each building on the last
Written go-to-market reflection delivered after final session
Follow-up conversation one month later to review progress
Fee
MYR 3,180
ENGAGEMENT 03
Founder Advisory Conversation
A confidential session for founders navigating a specific early-stage question: a co-founder conversation, a first hire, a difficult pricing decision. Before the session we exchange a short written brief so that the time together is well spent. The session itself lasts ninety minutes and is held without pressure or agenda beyond the question you bring.
WHAT IS INCLUDED
- Pre-session written brief (exchanged before the session)
- One 90-minute confidential advisory session
- Short written note capturing main points and reflections
- Option to book subsequent sessions at the same fee
SUITABLE QUESTIONS
- Co-founder tensions or conversations
- First senior hire decisions
- Pricing strategy for a new offering
- Fundraising timing and readiness
- Pivots and changes in direction
Fee per session
MYR 540
WHICH ENGAGEMENT
Deciding which engagement fits your situation
If you are not sure where to start, this table may help. If it does not, reach out and describe your situation — we will give you an honest view of where to begin.
| Feature | Early-Stage Review | Go-to-Market | Advisory Session |
|---|---|---|---|
| Duration | One session | Four weeks | 90 minutes |
| Best for | Overall picture review | Finding your first audience | A single specific question |
| Written output | Full reflection (2–4 pages) | GTM reflection + sequencing sketch | Short session note |
| Follow-up included | — | 1-month follow-up call | Optional additional sessions |
| Fee (MYR) | 2,460 | 3,180 | 540 |
Not sure? The Advisory Conversation is often a sensible starting point — it is scoped tightly and gives us a shared picture of where you are before committing to anything longer.
HOW WE WORK
Standards that apply across all engagements
Confidentiality
Everything shared in an engagement stays within it. Written confidentiality agreements available on request.
Clear invoicing
Invoiced before the engagement begins. Malaysian Ringgit by bank transfer. No variable charges or surprises.
No conflicts
We do not hold concurrent engagements with competing ventures. Conflicts identified and disclosed before work begins.
Honest feedback
We ask for feedback after every engagement and read it carefully. It shapes how we develop the work over time.
READY TO BEGIN
Which engagement fits where you are right now?
If you are not certain, send us a brief description of your situation and we will respond with an honest view. No pressure — just a starting point for the conversation.
Get in Touch